Actualité Argent en bref + EPICERIE: GUERRE DES PRIX?
QUI AURA LES MEILLEURS PRIX?
Une question qu’on pourra peut-être se poser dans peu de temps. Nous pouvons lire dans la Presse Canadienne ce matin: «Selon Sylvain Charlebois, doyen associé à l’école de gestion publique Johnson-Shoyama Graduate School of Public Policy, à Regina, les épiceries s’apprêtent à lancer une féroce campagne de réductions de prix dans les mois à venir.»
«Une annonce récente de Loblaw (TSX:L), qui prévoit couper les prix de ses épiceries dans l’Atlantique canadien et l’Ontario pour rester concurrentiel, pourrait être le coup d’envoi de cette guerre des prix.
La compagnie s’apprête à réduire ses prix de 10 à 25 pour cent sur jusqu’à 3000 articles dans ses magasins Zehrs, en Ontario. "De la part de Loblaw, c’est significatif, a souligné M. Charlebois cette semaine. Les autres devraient suivre."
Selon Brian Yarbrough, analyste du secteur du détail pour la firme Edward Jones, à St. Louis, les épiciers pourraient commencer à être témoins d’une certaine grogne chez les clients insatisfaits de leur hésitation à réduire les prix.
"Cela va rester difficile pendant la dernière moitié de l’année et ils vont devoir réduire les prix d’une certaine manière pour attirer les gens dans les magasins", a-t-il estimé
La chaîne de cafés Tim Horton’s a fait jaser la semaine dernière, lorsqu’elle a haussé le prix de ses produits dans ses restaurants ontariens d’environ cinq cents chacun. La compagnie a expliqué sa décision en évoquant la hausse des coûts d’exploitation et des coûts de main-d’oeuvre. Le salaire minimum a récemment augmenté dans cette province.
La situation canadienne est fort différente de celle vécue aux Etats-Unis, où les épiceries ont procédé à d’importantes campagnes de réduction de prix sur plusieurs articles pour attirer les consommateurs fortement échaudés par la récession – plusieurs d’entre eux ayant migré dans les magasins à rabais comme Wal-Mart.» «rapporte La Presse Canadienne pour lire plus d’infos sur ce sujet»
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